![]() In real terms, that’s an extra $348 per lapsed client that you’ve missed out on by December. Just think about that for a second – the average gym membership in the United States sits at $58/month. Especially when you consider that it costs five times as much to acquire a new member as it does to retain an existing one. As a studio owner, this means you’ll be missing out on a huge chunk of revenue over the latter half of the year. Research suggests that 80% of January gym-joiners quit within five months. 80% of New Members Will Quit Within 5 Months 56% Of Current Members Don’t like Your New Membersġ.Group Fitness Can Slash Your Churn Rate by 50%.80% of Your New Members Will Quit Within 5 Months.So, let’s take a look at some essential new year’s resolutions statistics and highlight how you can get ready for the influx of ambitious new members – and keep them motivated in the long-run. And it’s the same every year.īut if you prepare with some killer strategies, your gym doesn’t need to be quiet at any time of the year. As the new year marches on, fitness goals can quickly fall by the wayside. ![]() Most fitness entrepreneurs start out to help people reach new fitness goals and lead happier, healthier lives, and as gym memberships begin soaring, January is your time to shine.īut as you’re probably aware, people’s intentions and people’s actions don’t always align. Of course, this is fantastic news for the fitness industry. That means that one in three resolution-makers hoped to achieve a health-related goal. Of those, a staggering 13% set out with the intention of exercising, making it the most popular resolution in the United States.īut that’s not all the third and fourth most common new year’s resolutions were weight loss and healthier eating. In this article, we’ll look at the new years resolution gym statistics you need to know if you’re a fitness business owner.Ī survey conducted by NPR and The Marist Poll in 2018 showed that 44% of American adults said they were likely to make a new year’s resolution. You have decided to do something about yourself and you expect to see results, fast! Only you don’t know how to get these results, which diet to follow, what to believe? How to train? Which machines to use!? Soon you find yourself in treadmill purgatory, painfully long mind numbing minutes peddling away on the exercise bike? That little voice in your head starts screaming louder and louder “What the heck am I doing here”!? So without further philosophical introduction, how to avoid treadmill purgatory, carry your motivation into spring and finally achieve that summer body you have dreamed of.Post-Christmas, many people are itching to make a fresh start in the New year. Why does this weird phenomenon occur? Why do all these highly motivated people, eager to become better drop out before the month is over? One of the reasons is I believe is the power of positive momentum or rather the lack of it. I feel sadness for another wave of new year’s resolutioners that didn’t make the cut. I feel joy for the extra space it provides me and my clients, no more cringing over another awfull squat attempt. Hopes and dreams shattered, well-intended effort put into the ground. Every second day of the new year, the gym fills with highly motivated individuals, but as January is nearing its end, I see the gym becoming quieter and quieter.
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